The Rachel Zoe Project is one of my favourite TV shows. It seems to be more “real” than other fashion reality series, here you can see real celebrities from the fashion (and not only) world and their real designs. And of course Rachel Zoe herself is a real working stylist with the real clients including Cameron Diaz, Lindsay Lohan, Mischa Barton, Nicole Richie, Keira Knightley, Jennifer Garner, Kate Hudson, Kate Beckinsale, Eva Mendes, Anne Hathaway, Demi Moore and more.

The series premiered on September 9, 2008 on the Bravo television network. It portrays the life of Rachel Zoe being a stylist and a wife. She tries to find a balance between her personal and professional life while dealing with her assistants Taylor Jacobson and Brad Goreski. In general this series shows how exciting star stylist’s life is. But it also reveals the other side of this job – responsibility and stresses.

Team

Main roles after Rachel in this show play her two assistants – Taylor Jacobson and Brad Goreski.

Taylor was a wardrobe assistant on Gwen Stefani’s Harajuku Lovers Tour and a wardrobe assistant on several motion pictures including The Chronicles of Narnia: The Lion, the Witch and the Wardrobe and Havana Nights. Taylor’s extensive experience working with fashion and celebrity stylists brought her in touch with Rachel and the two have worked together since January 2005.

Brad had the opportunity to intern at Vogue and W magazines in New York during his summer breaks while studying Art History at the University of Southern California. Upon graduation, he was hired to be the West Coast assistant at Vogue – a dream come true. While at Vogue, Goreski followed Rachel Zoe’s career and developed an admiration for her styling work and aesthetic. He first met Zoe at a Chanel dinner, and spent the next year attempting to get closer to the “Zoe Camp.” Persistence paid off as Goreski has now been working for Zoe since January 2008.

The show has already sustained 2 seasons and recently Bravo announced they would be picking up a third season of the show that would cover the departure of Zoe’s longtime assistant Taylor Jacobson, while introducing her new assistant, Ashley Avignone.

In my opinion this show is very useful for those who wants to work in the fashion business. Free of artificial drama, it conveys the main rules for success – networking and relations.

Bravo TV

“Brand by an icon” this is a good title for a popular trend of fashion communication. For this time it’s Tod’s who has teamed up with a legendary photographer Elliott Erwitt to make a photo series “Icons by an Icon” commissioned to showcase the classic luxury leather brand. The 40 photographs show cosmopolitan families from Europe and the US wearing Tod’s classics. Those images will be exhibited in Tod’s shop windows between March and April 2010. Consequently, you can read this news not only in fashion resources but in all art, photo and high-life magazines.

Photo: Wallpaper

Photographer: Tim Walker
Stylist: Jacob K
Models: Stella Tennant, Imogen Morris-Clarke, Charles Guislain

Source

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Disney and Selfridges’ Visual Merchandising team have created a scheme of 5 windows including a recreation of Burton’s Alice character and the Mad Hatter’s tea party with props and costumes from the films actual wardrobe. The Wonder Room Concept Store was transformed into an ode to Alice, with a carefully selected edit of products ranging from fashion, beauty and accessories to jewellery, homeware and stationery. Participating Designers include Stella McCartney, Alice Temperely and jewellers Tom Binns and Anna Lou of London.

Source: Ftape, Etoday

Paris’ Printemps dedicated its windows to Alice in Wonderland from February 1 to March 13, with special dresses designed for the occasion by Haider Ackermann, Christopher Kane, Alexander McQueen, Maison Martin Margiela, Ann Demeulmeester, Bernard Willhelm, Charles Anastase, Chloé, Manish Arora and special shoes from Nicholas Kirkwood.

Charles Anastase

Maison Martin Margiela

Christopher Kane

Alexander McQueen

Haider Ackermann

Bernard Willhelm

Chloé

Manish Arora

Ann Demeulmeester

Photos: Printemps, Haute World

More pictures: Paris 2e

We’re starting our new column – Editorial Shoots with the launch of the new Gossip Girl series. That’s why Taylor Momsen is our first post’s heroine.

Photographer: Marvin Scott Jarrett
Stylist: Michelle Reneau
Hair: Fred Vandebunt for Redken
Model: Taylor Momsen

According to the Luxury Institute, 48% of luxury consumers (who make $419,000+ per year) are on Facebook, and 14% of them use Twitter as well. Many fashion brands use Twitter to reach the audience, to keep in touch with their consumers. Twitter helps fashion brands establish brand awareness and credibility. And it’s easy to use! Even Robert Duffy who was a complete beginner became one of the most readable Twitter users, helping MJ International to emerge.

Today we picked the most interesting accounts from the fashion word and classified them into 3 lists:

1. Brands & designers @ fashion_com (luxury and mass-market brands and fashion designers)

2. Models @ fashion_com (fashion models and it-girls)

3. Media @ fashion_com (fashion magazines, newspapers, journalists)

We’ll be happy to complete these lists with your help. Leave your links in comments or contact us via Twitter!

Live  streaming is on top of the digital trends in the fashion world and the Big Four is continuing to prove it. This new digital craze has started last autumn while showing S / S 2010 collections. Remember my post about You Tube channels as a marketing tool? Yes, Dolce & Gabbana were supposed to be pioneers in this field with their “Pre Show Diaries”. But the real succes had Alexander McQueen’s Plato’s Atlantis show live stream , that Lady Gaga made a mess of… anyway. According to WWD, Michael Kors brand began live streaming its show two years ago and saw a 111 percent increase in page views from the spring 2009 live stream to the fall 2009 one. There was another 81 percent jump from the fall 2009 show to the spring 2010 event.

There is a choice of different platforms. Some brands use their own sites, as did Dior Homme, Prada or Emporio Armani. Some uses their Facebook pages, for example Lacoste or Louis Vuitton. Others collaborate with media sites like Vogue.com or GQ.com. Alexander Wang and Rodarte shows were broadcasted by ShowStudio. The British Fashion Council for example offered London designers the opportunity to stream their shows live on the organization’s Web site with the help of Streaming Tank.

Who was the best this week? Of course, Burberry with it’s 3D streaming! It was undoubtedly the  most widely distributed fashion show a luxury brand has ever staged, potentially reaching an audience of more than 100 million users, according to Burberry CEO Angela Ahrendts (BoF).

More brands than ever are embracing live streaming this season for two reasons, said to WWD James Gardner, founder and chief executive officer of CreateThe Group, a social-media focused agency. “First of all, the cost of streaming and bandwidth has come down significantly. And consumers’ appetite seems unquenchable for fashion.”

Definitely there are a lot of benefits in live-streaming. This is the great communication tool. Consumers now can see clothes in motion, feel the atmosphere of the show, hear the music and even pre-order some pieces from the new collections. Proenza Schouler, for example, introduced e-commerce on the site, so online shoppers could preorder the fall handbags straight from the runway for 24 hours after the show. If you are a fashion-blogger which name isn’t included in fashion shows’ guestlists, anyway you can write a valuable review using your critical talent. In any case you’ll get a better angle from your laptop’s screen than from the seat behind Tavi.