Fashion Communication blog explores how fashion brands actually connect with people. From runway shows to sticky advertising campaigns, from eye-catching shop windows to in-store designs, from making of a legend to star collaborations. Uncovering the gears and drivers of the fashion marketing is the exercise no less entertaining than clicking through the latest Marc Jacobs runway show pictures.

Unlike numerous fashion blogs with the cute reposted pics that you can hardly differentiate, this blog is amongst the rare few dedicated to the very business of fashion. I like to cross my interest in fashion with my PR and marketing experience to learn and reflect on the marketing moves that the global brands make to stand out. If fashion is about creating a dream, then this blog is attempting to address how the dream is being wrapped up and sold.

- Yours, Olga Bohan.