Smize™, You Are America’s Next Top Model!

We’re starting our new weekly column ‘Fashion Reality Shows’ with the most popular Tyra Banks’s ‘America’s Next Top Model’. Let’s look behind the lens. We’re not going to make a fan club here, we consider ANTM as a serious and successful business project.
Facebook Activities

I’m happy to announce that now we have a Fan Page on Facebook that is an open platform for sharing and discussing your fashion and communication ideas. Please invite your friends who may be interested in fashion and PR. But, please don’t spam there and don’t post anything that is not related to our theme.
We’ve got also our closed Fashion Communication Group that has, let’s say “strict face control”, dedicated to reveal genuine fashion lovers and professionals.
Welcome and join us!
WWD Reports: Design Houses Are Upset By Fashion Bloggers

“The fashion world may be enamored with bloggers — but not when they post future advertising images without permission. Images from the spring-summer campaigns from the likes of Dior, Balenciaga, Celine and others have been circulating on Modelinia, Fashionologie and other sites this week, ahead of their appearances in February magazines, causing puzzlement and consternation at some design houses.
Fashion Communication Podcast # 3

Welcome our third, the shortest one, the melancholiest podcast. Why ‘Bonjour tristesse’? Because it’s time to meditate on your dreams, to look inside, to become a little bit pathetic… but for 20 minutes only.
Fashion Communication Podcast # 3 tracklist:
1. Daft Punk – Fragile
2. Ladyhawke – Magic (The Swiss Remix)
3. Ali Love – Love Harder (Mighty Mouse Remix)
4. Miss Kittin – 1000 Dreams
5. Coeur De Pirate – Comme Des Enfants (Le Matos Andy Carmichael remix)
Chanel Spring / Summer 2010 Ad Campaign
Models: Freja Beha Erichsen, Claudia Schiffer, Baptiste Giabiconi
Photographer: Karl Lagerfeld

Jeremie Rozen: Multifunctional Solutions For Fashion Industry
November 28-2009, Moscow
Jeremie Rozen, founder and creative director of Surface2Air gave a lecture on Multifunctional Solutions For Fashion Industry.
Diesel ‘Be Stupid’ Ad Campaign

Are You Stupid Enough To Buy Diesel?

I stole this title from this article about Diesel’s new advertising campaign and transformed it a bit . I did it because now it perfectly reflets consumers’ reaction on “Be Stupid” campaign. It is interesting that non-English speakers in majority like the new message. Stupid or smart, you decide.
How Mercedes-Benz Attempts To Seduce Fashionistas

Lanvin Spring / Summer 2010 Ad Campaign

