The Rachel Zoe Project
The Rachel Zoe Project is one of my favourite TV shows. It seems to be more “real” than other fashion reality series, here you can see real celebrities from the fashion (and not only) world and their real designs. And of course Rachel Zoe herself is a real working stylist with the real clients including Cameron Diaz, Lindsay Lohan, Mischa Barton, Nicole Richie, Keira Knightley, Jennifer Garner, Kate Hudson, Kate Beckinsale, Eva Mendes, Anne Hathaway, Demi Moore and more.
Icons By An Icon. Elliott Erwitt For Tod’s
“Brand by an icon” this is a good title for a popular trend of fashion communication. For this time it’s Tod’s who has teamed up with a legendary photographer Elliott Erwitt to make a photo series “Icons by an Icon” commissioned to showcase the classic luxury leather brand. The 40 photographs show cosmopolitan families from Europe and the US wearing Tod’s classics. Those images will be exhibited in Tod’s shop windows between March and April 2010. Consequently, you can read this news not only in fashion resources but in all art, photo and high-life magazines.
Lady Grey (Vogue Italy, March 2010)
Photographer: Tim Walker
Stylist: Jacob K
Models: Stella Tennant, Imogen Morris-Clarke, Charles Guislain
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Loading ...Alice In The WonderRoom At Selfridges
Disney and Selfridges’ Visual Merchandising team have created a scheme of 5 windows including a recreation of Burton’s Alice character and the Mad Hatter’s tea party with props and costumes from the films actual wardrobe. The Wonder Room Concept Store was transformed into an ode to Alice, with a carefully selected edit of products ranging from fashion, beauty and accessories to jewellery, homeware and stationery. Participating Designers include Stella McCartney, Alice Temperely and jewellers Tom Binns and Anna Lou of London.
Alice Au Printemps Des Merveilles, Paris
Paris’ Printemps dedicated its windows to Alice in Wonderland from February 1 to March 13, with special dresses designed for the occasion by Haider Ackermann, Christopher Kane, Alexander McQueen, Maison Martin Margiela, Ann Demeulmeester, Bernard Willhelm, Charles Anastase, Chloé, Manish Arora and special shoes from Nicholas Kirkwood.
Taylor Momsen For Nylon Japan (Dec 09)
We’re starting our new column – Editorial Shoots with the launch of the new Gossip Girl series. That’s why Taylor Momsen is our first post’s heroine.
Fashion On Twitter
According to the Luxury Institute, 48% of luxury consumers (who make $419,000+ per year) are on Facebook, and 14% of them use Twitter as well. Many fashion brands use Twitter to reach the audience, to keep in touch with their consumers. Twitter helps fashion brands establish brand awareness and credibility. And it’s easy to use! Even Robert Duffy who was a complete beginner became one of the most readable Twitter users, helping MJ International to emerge.
Fashion Week 2.0. Live streaming
Live streaming is on top of the digital trends in the fashion world and the Big Four is continuing to prove it. This new digital craze has started last autumn while showing S / S 2010 collections. Remember my post about You Tube channels as a marketing tool? Yes, Dolce & Gabbana were supposed to be pioneers in this field with their “Pre Show Diaries”. But the real succes had Alexander McQueen’s Plato’s Atlantis show live stream , that Lady Gaga made a mess of… anyway. According to WWD, Michael Kors brand began live streaming its show two years ago and saw a 111 percent increase in page views from the spring 2009 live stream to the fall 2009 one. There was another 81 percent jump from the fall 2009 show to the spring 2010 event.
Gianfranco Ferré Spring / Summer 2010 Ad Campaign
Models: Sean O’Pry, Dree Hemingway
Photographers: Inez van Lamsweerde and Vinoodh Matadin
Stylist: Melanie Ward
