Alena Lavdovskaya: Fashion Illustrator & TSUM Department Store Deputy Creative Director

There are a lot of interesting, talented people around us. Lots of professionals whose work we admire, whose names we don’t know. Professionals who can share their experience, who can teach us to do our work better. If it’s all about you – please, don’t hesitate to send a request to olga{at}olgabohan.com, let’s meet.
We’re glad to start our People column with a talented girl, fashion illustrator and TSUM Department Store Deputy Creative Director – Alena Lavdovskaya.
Alena, please, tell us about your educational background
Shock Of The Day: Alyona Doletskaya Left Vogue Russia

The editor-in-chief of Russia’s most respected fashion magazine, Alyona Doletskaya, is leaving her post, Condé Nast International’s president informed Tuesday. Doletskaya has headed Russian Vogue since 1998 when it was launched, and is now leaving her post of her own free will.
Dealing With Fashion Magazines. PR Basics. Part 1

As a fashion editor of a glossy magazine I have to work in a close contact with PR managers of different fashion brands. Unfortunatelly most of them even don’t know the basics of their profession. So, I’ve decided to dedicate this article to dos and don’ts of the magazine-brand interaction.
Imran Amed Speaks To Jefferson Hack. Will You Go?

Appealing to a new generation of curious viewers, FASHION PIONEERS features innovators at the heart of the ever evolving, always fascinating, fashion industry and gives the audience a rare opportunity to understand fashion from a behind-the-scenes, professional point of view.
Join Imran Amed, founder and editor of The Business of Fashion, as he speaks to FASHION PIONEER Jefferson Hack, editorial director of Dazed Group, about a fashion landscape that’s being radically reshaped by the forces of digital revolution and rapid globalisation in a post-recessionary economy.
PLEASE NOTE: Tickets for this event are non-transferable. Please bring a form of photo identification with you. Doors open at 6:30pm and the event will begin promptly at 7:00pm. Latecomers may have to wait until a natural break in the conversation before entering to avoid disruption of filming and the enjoyment of other attendees.
Come back

Dear all!
I’m so sorry I’ve been away for such a long time! You know it’s Fashion Weeks crazy time . We’ve got them two – Volvo Fashion Week and Russian Fashion Week. I got a lot of impressions, I met interesting people like Mark Eley and Hywel Davies.
So, now I’m back and looking forward to share some useful stuff with you. Stay tuned!
Ad Twins: Armani Exchange vs. Calvin Klein Jeans

Quiz: Find 10 differences!
The Rachel Zoe Project

The Rachel Zoe Project is one of my favourite TV shows. It seems to be more “real” than other fashion reality series, here you can see real celebrities from the fashion (and not only) world and their real designs. And of course Rachel Zoe herself is a real working stylist with the real clients including Cameron Diaz, Lindsay Lohan, Mischa Barton, Nicole Richie, Keira Knightley, Jennifer Garner, Kate Hudson, Kate Beckinsale, Eva Mendes, Anne Hathaway, Demi Moore and more.
Icons By An Icon. Elliott Erwitt For Tod’s

“Brand by an icon” this is a good title for a popular trend of fashion communication. For this time it’s Tod’s who has teamed up with a legendary photographer Elliott Erwitt to make a photo series “Icons by an Icon” commissioned to showcase the classic luxury leather brand. The 40 photographs show cosmopolitan families from Europe and the US wearing Tod’s classics. Those images will be exhibited in Tod’s shop windows between March and April 2010. Consequently, you can read this news not only in fashion resources but in all art, photo and high-life magazines.
Lady Grey (Vogue Italy, March 2010)

Photographer: Tim Walker
Stylist: Jacob K
Models: Stella Tennant, Imogen Morris-Clarke, Charles Guislain
What Is Your Profession?
Dear readers!
Help us to become more interesting and useful for you. Please answer the question about yourself.

